Coverage that builds authority with people and with algorithms

Cost depends on how many campaigns run in a period, whether research has to be commissioned, and how much reactive comment is included. We do not price per link, because links cannot honestly be sold by the unit. After a growth audit you receive a proposal scoped around campaigns and the work each involves.

A reactive comment can be published within days, and a planned campaign typically takes several weeks from idea to first coverage. The effect on rankings is slower and indirect, building as credible references accumulate over months. Some campaigns earn little, so we plan several and do not depend on one.

It is one way of building links, and the only one we use. Link building as a term also covers tactics such as paid placements, link exchanges and private networks, which breach search engine policies. Digital PR earns links through editorial coverage, where a journalist chooses to reference you.

It can be, at the right scale. A local or specialist business rarely needs national headlines; coverage in trade titles, regional press and relevant industry sites is more achievable and often more useful. If the site still has basic technical or content problems, fixing those usually comes first.

No. Linking is an editorial decision, and some publications rarely link out or apply a nofollow attribute to all external links. That coverage still has value for awareness, branded search and the wider picture AI systems build of your brand. We ask for a link politely where it would help readers.

Yes, though less directly. Google treats nofollow as a hint and not a strict instruction, and a link from a respected publication sends real readers whatever attribute it carries. A natural link profile contains a mix. We report followed and nofollow links separately so the picture is clear.

No. We do not buy links, and we do not present sponsored content as editorial. If a publication offers only paid placement, we tell you and treat it as advertising, which should be labelled and carry the appropriate link attribute. It is not counted as earned coverage in our reporting.

One or two people willing to be quoted, with the authority to approve comments quickly, and access to any data you hold that could be analysed in anonymised form. We also need to know your boundaries: topics, competitors or claims you would not want associated with the brand.

By the relevance and quality of coverage earned, referring domains from publications that matter to your buyers, growth in branded search, and presence in AI answers. We also watch the organic performance of pages that campaigns support. Raw link counts and invented advertising value figures are not used.