Content and social that build demand you can trace

Cost depends on how many platforms are involved, how much video and design the plan needs and whether we handle community management as well. We do not quote a package price because scopes differ too much. A growth audit comes first, and the proposal that follows explains what each part of the fee pays for.

Expect two to three months to establish a rhythm and learn what your audience responds to. Effects on enquiries and branded search usually build over six to twelve months of consistent work. Timing depends on your starting audience, your category and how quickly content can be approved. Paid support can shorten the wait.

Yes, for most brands, but for different reasons than a decade ago. Follower feeds matter less and recommendations matter more, so strong content can reach people who have never heard of you. Buyers also check social profiles before they enquire. A neglected presence can quietly cost you that enquiry.

The ones your buyers actually use, and no more than you can run well. LinkedIn suits professional audiences, Instagram suits visual and consumer products, and YouTube suits anything that needs explaining. We would sooner run two platforms properly than five thinly, and we say so in the strategy.

Usually both, doing different jobs. Organic builds familiarity, proof and community, and shows which messages people respond to. Paid delivers reach to a chosen audience on a chosen date. Advertising a profile nobody maintains is wasteful, and relying on organic alone is slow. We plan them together.

As often as it can publish something worth seeing. A steady cadence your team can sustain for a year is more valuable than a burst of daily posts followed by silence. We set frequency per platform after the audit, based on format, resources and how your audience behaves.

Admin access to your profiles and their analytics, brand guidelines if they exist, and an hour or two with the people who know your customers best. Ongoing, we need a named approver and regular access to raw material: photos, short recordings, customer questions and news from inside the business.

We look at three layers together: whether the intended audience is seeing the content, whether they respond in ways that signal interest, such as saves, shares, replies and profile visits, and what follows in enquiries, sales and branded search. Tracked links and CRM source fields make the last layer visible.

Not by themselves. A large following of the wrong people produces nothing, and bought followers actively harm an account by diluting response. A smaller audience that matches your buyers is worth far more. We track follower quality and what the audience does, not the headline count.