Google Ads managed to qualified demand

There are two costs: what you pay Google for clicks, and the management fee. Click prices are set by the auction in your category and location. The fee depends on account size and scope. We do not quote a figure before a growth audit, because the audit shows what the account needs.

Ads can appear within hours of approval. Reliable performance takes longer: a new bid strategy needs a period of conversion data before it settles, and search term data needs time to show what to exclude. Most accounts need four to eight weeks before results are a fair guide.

No. Google ranks ads by Ad Rank, which combines the bid with expected clickthrough rate, ad relevance, landing page experience and the context of the search. A more relevant ad with a lower bid can outrank a less relevant one, and usually pays a lower price per click for it.

Quality Score is a one to ten diagnostic shown at keyword level, summarising expected clickthrough rate, ad relevance and landing page experience. It is not used directly in the auction, where quality is calculated fresh for each search. It is still useful for spotting keywords where the ad or page is a poor match.

Often, though not for every term. Ads sit above organic results, and competitors can bid on searches where you rank well. Testing shows which paid clicks are additional and which you would have received anyway. That evidence should decide where paid and organic overlap and where they do not.

They do different jobs. Google Ads reaches people at the moment they search for something, so it suits existing demand. Meta reaches people based on interests and behaviour, so it suits products people do not yet know to look for. Many businesses run both and report them separately.

Admin access to the Google Ads account, Google Analytics, Tag Manager and Merchant Center if you sell products. Access to CRM or order data matters most, because it lets bidding learn from qualified leads or margin. If no account exists, it is created in your name so you keep ownership.

Usually because broad or phrase match keywords are matching to loosely related searches and nobody is adding negatives. Google's matching has widened over time. Regular search term reviews, shared negative lists and tighter conversion data bring it back under control, and are part of routine management.

Review them, and do not accept them wholesale. Some recommendations are sound housekeeping. Others raise budgets, widen match types or add keywords in ways that increase spend without improving outcomes. We switch off auto-apply for anything that changes targeting or budget and judge each suggestion against your own data.