Microsoft Ads · USA
Microsoft Ads Agency in the USA for the Bing Audience Rivals Skip
Bing has a more meaningful audience in the USA than in most countries, helped by Windows computers in offices where the default browser and search engine are often left unchanged. Many American advertisers still put their whole search budget into Google. SERPMOZ works with businesses in the USA remotely to run Microsoft Ads as a second search channel, with its own tracking, bids and budgets.
US · USANorth America
USA is highlighted, with the city we publish local notes for.
Search behaviour
How people in the USA look for Microsoft Ads.
Searches from work desktops
An office manager in Cleveland opens the browser that came with the company laptop and searches 'commercial cleaning contract' or 'business phone system'. That query goes to Bing. B2B purchases researched during working hours are a natural fit.
Older and less technical users
Americans who never changed their computer's default settings search Bing for insurance, retirement advice, travel and home repairs. These audiences tend to use desktop screens, so longer forms and detailed pages perform differently than on phones.
Copilot and Edge suggestions
Searches also begin inside Microsoft Edge, the Windows search bar and Copilot. The user may not think of it as 'using Bing' at all, yet the adverts shown come from the same Microsoft Advertising account.
Specific to USA
What Microsoft Ads has to account for in the USA.
01
A real but smaller audience
Bing carries a minority of American searches, so campaigns gather data slowly here. We judge them over months, combine thin ad groups and avoid bidding strategies that need more conversions than the account can supply.
02
Fewer bidders per auction
Because many American advertisers neglect the platform, some auctions have less competition than their Google equivalents. That is a tendency and it varies by category. The test is cost per qualified lead compared with Google, measured on your own account.
03
Imported campaigns need editing
Microsoft lets advertisers import Google campaigns, and the result usually needs work. Location targets, bids, budgets and extensions do not always carry across as intended, and the Microsoft conversion tag has to be installed separately before any bidding can learn.
04
Workplace targeting for B2B
Microsoft Advertising offers audience options based on professional profile data in some campaign types. For American B2B advertisers this can narrow search ads toward particular industries or job functions, which we test cautiously against plain keyword targeting.
Cities and regions
Where in the USA this work is planned for.
We work with businesses in the USA remotely, alongside your own team.
Seattle
Microsoft's home region, with a large workforce using Edge and Bing as everyday defaults.
Chicago
Corporate offices in finance, insurance and manufacturing mean heavy weekday desktop search.
Dallas
Headquarters and regional offices make it a useful first metro for B2B Bing campaigns.
Florida
A large retired population in the state suits finance, insurance, healthcare and travel offers on desktop.
The Midwest
Manufacturers and distributors in Ohio, Michigan and Indiana buy from desks, during business hours.
The service
What Microsoft Ads includes.
Bing search and audience campaigns run as their own channel, not a copy of Google.
Full Microsoft Ads serviceOpportunity assessment
The channel is worth running only if enough of your buyers use it. We estimate search volume and likely cost in your category and market before anyone builds a campaign.
UET tracking and conversions
Microsoft measures conversions through the Universal Event Tracking tag and its own conversion goals. Without them the account has nothing to bid towards, and this is the step most imported accounts skip.
Search campaigns built for Bing
Importing from Google is a sensible start, and only a start. Queries, devices and competitors differ here, so bids, negatives and ad copy need their own evidence.
Shopping and feeds
Product ads run from Microsoft Merchant Center, which can take the same feed you send to Google. Feed errors and disapprovals are reported separately and need separate attention.
Audience and LinkedIn profile targeting
Microsoft owns LinkedIn, and in supported markets advertisers can adjust bids or target by company, industry and job function. Audience ads extend reach across Microsoft's own sites and apps.
Cross-engine reporting
Microsoft is easiest to judge beside Google, term for term. We report both engines in one view so that budget moves to wherever the next qualified lead is cheaper.
Sectors
Who Microsoft Ads matters most for in the USA.
- B2BAmerican office buyers research suppliers on managed Windows machines, where Bing is frequently the default engine.
- FinanceInsurance, lending and retirement advice reach older desktop users here, in auctions some advertisers overlook.
- ManufacturingIndustrial buyers in the Midwest search part numbers and specifications from work computers during the day.
Is SERPMOZ a Microsoft Ads agency in the USA?
SERPMOZ runs Microsoft Ads campaigns aimed at American searchers, so in terms of the work, yes. In terms of location, no: we are an AI-powered digital growth company that operates remotely and has no office in the USA. You keep ownership of the Microsoft Advertising account. We handle structure, tracking, bids and reporting through shared access, and hold review calls online at a time that suits your team.
How do I choose a Microsoft Ads agency in the USA?
Check whether the agency treats Bing as its own channel. Many simply import Google campaigns once and leave them. Ask how they would estimate your American Bing audience before spending, how conversion tracking will be installed and verified, and how results will be compared with Google on cost per qualified lead. An agency that already manages your Google account can share keyword evidence between the two.
Which cities in the USA do you work with for Microsoft Ads?
We manage Microsoft Ads remotely for advertisers anywhere in the country. Because Bing volume is smaller, city-level campaigns can be too thin to learn from outside large metros such as Chicago, Dallas, Seattle, Atlanta and New York. Elsewhere we often target by state or by a group of neighbouring states, then separate a metro once it produces enough conversions to manage independently.
What does Microsoft Ads management cost in the USA?
Media spend is normally a fraction of what the same advertiser puts into Google, because there are fewer searches to buy. Management cost depends on whether campaigns are adapted from an existing Google account or built new, how many states and product lines are covered, and how much tracking work is needed. If we already manage your Google Ads, shared research reduces the effort.
Is Bing worth advertising on if we already use Google Ads?
Often, if your Google search campaigns are already profitable and your buyers include office workers, older households or desktop shoppers. Microsoft Ads tends to add volume to a programme that works. It rarely rescues one that does not. We suggest a limited test in your strongest states with proper conversion tracking, judged over two to three months, before deciding whether to expand or stop.
Related
More for businesses in the USA.
Other services in USA
Microsoft Ads in other markets
Start with a growth audit
Plan Microsoft Ads for the USA around your numbers.
The growth audit looks at where you stand in the USA today and what would move first. No guaranteed outcomes, just a clear read and a plan.
What happens next
- 1
You tell us where you are
A short form about the business, its goals and what is holding growth back.
- 2
A strategist reviews it
Search, AI visibility, paid media, content and conversion, read together.
- 3
You get the priorities
The highest-impact opportunities, in order, with the reasoning shown.
No obligation, and no guaranteed outcomes promised. Just an honest read of where you stand.
Microsoft Ads for businesses in the USA.
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