Video Marketing Planned Around What Each Video Is For

Cost is driven by the number of videos, the production level, shoot days, animation and how many versions are needed. A filmed customer story and a set of phone-shot social clips sit at opposite ends. We set the scope after a growth audit and show what a given budget can realistically produce.

A filmed video typically takes four to eight weeks from brief to final versions, with most of that spent on scripting, scheduling and review rounds. Simple social videos can be turned around in days. Animation often takes longer. Delays usually come from approvals, so we agree reviewers and rounds at the start.

It can be, if you begin with the one or two videos that remove a real obstacle to buying, such as a clear demonstration or a customer explaining why they chose you. Those can be made modestly. A costly brand film with no plan for where it will be used rarely pays back.

Live action suits anything that depends on trust in people or seeing a physical product. Animation suits software, processes and abstract ideas that cannot be filmed, and is easier to update later. Many explainers combine the two: a real presenter with screen recordings or motion graphics to show the detail.

As long as it stays useful to that viewer in that place. Adverts and social clips generally need to make their point within seconds. A product demonstration or tutorial for someone actively researching can run for several minutes. We set length from purpose and placement, then check it against retention data.

Yes, when it is planned that way. Before the day we list every asset the shoot should yield: the main film, shorter cuts, interview clips, product shots and general footage for later use. Capturing those deliberately costs little extra on the day and is very hard to recreate afterwards.

Clarity on what you want the videos to achieve, access to the product, locations and people who will appear, and brand guidelines. We also ask for existing footage, a named approver, and access to website and advertising analytics so that performance can be measured from the first release.

Against the purpose set in the brief. For a page video we compare conversion and how far people watch. For adverts we compare creative versions on cost and response. For sales videos we look at usage and feedback from the team. View counts alone are reported but never treated as the result.

No. Most commercially useful videos are watched by a modest number of people who are close to a decision. A demonstration seen by a few hundred qualified buyers can do more for sales than an entertaining clip seen very widely. We plan for the right viewers, not the largest audience.